An amateur hockey league and sheer chance bring a group of strangers together once a week to play a friendly game. Although each has different reasons for playing, they all have one thing in common: no one really wants to play hockey.
Categories Web Series , Fictions
The goal of Hockey30 was to abandon overused hockey memes and produce fresh fictional content. Our job was reach beyond hard-core hockey fans and engage a wider, more diverse audience.
We chose to favour a strong narrative structure and extremely rhythmic dialogue. We knew that our best option was to aim for comedy without, however, overlooking the development of rich characters. To this end, our creative team collaborated with two screenwriters with experience writing comedy as well as series. We achieved our goals by publishing Hockey30 on a specialized hockey blog and attracting a targeted audience via YouTube.
After a few weeks online, the episode had been viewed more than 10,000 times and garnered numerous positive comments from spectators who particularly liked the platform’s originality.
Gabriel D’Almeida Freitas
Director of Photography
Sylvain Lemaitre and Élyse Bédard
Sound Recording & Mixing